Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43...

Set a bold vision for your company-and achieve it. If you read nothing else on strategy, read thi...

„Kim und Mauborgne haben einen weiteren Blockbuster geschrieben. Blue Ocean Shift übernimmt die b...

The New York Times and No. 1 Wall Street Journal bestsellerBlue Ocean Shift is the essential foll...

USA TODAY BESTSELLER Blue Ocean Strategy, the #1 global bestseller, forever changed how the world...

Engage your employees and transform your organization. If you read nothing else on employee engag...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE...

Is your company spending too much time on strategy development-with too little to show for it? If...

The most definitive management ideas of the century, all in one place. Harvard Business Review is...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE...

Managing people is fraught with challenges-even if you're a seasoned manager. Here's how to handl...

Most company's change initiatives fail. Yours don't have to.If you read nothing else on change ma...

The key concepts every manager and aspiring leader must know—from strategy and disruptive innovat...

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introduc...

The seminal book 'Blue Ocean Strategy' has sold over 3.5 million copies globally and is in print ...

As established markets become less profitable, companies increasingly need to find ways to create...

Prepare for an uncertain future with a solid vision and innovative practices.

Build the workforce of the future.

Las claves de la estrategia del océano azul

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLERBLUE OCEAN SHIFT ...

Strategia oceano blu. Vincere senza competere

Learn to lead others, while managing yourself.

Il concetto di 'distruzione creatrice' - coniato da Joseph Schumpeter per indicare quel 'processo...

Nel 2005, W. Chan Kim e Renée Mauborgne hanno cambiato per sempre il panorama internazionale del ...

'Originally published in Harvard Business Review in May 2014'--Title page verso.

Mavi Okyanus Stratejisini okuduktan sonra rekabete bakis sekliniz degisecektir. Kim ve Mauborgne,...

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Red Ocean Traps (Harvard Business Review Classics)

HBR's 10 Must Reads on Change Management

A year's worth of management wisdom, all in one place.

Ten years ago, W. Chan Kim and Renée Mauborgne broke ground by introducing 'blue ocean strategy,'...

Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare ...

The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everyt...

Engage your employees and transform your organization.

Set a bold vision for your company--and achieve it.