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12.07.2018Steenkamp introduces the global brand value chain and explains how brand equity factors into shar...
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15.02.2015
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emer...
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30.09.2012
As in many other sectors, in agribusiness major changes aretaking place. On the demand side, cons...
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19.01.2017
Steenkamp introduces the global brand value chain and explains how brand equity factors into shar...
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28.02.1997
As in many other sectors, in agribusiness major changes aretaking place. On the demand side, cons...
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13.06.2013
Brand Breakout sets out a plan for emerging market brands to succeed in international markets and...
GebundenUnser bisheriger Preis:ORGPRICE: 48,50 €
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15.09.2020
Where is leadership when we need it? What can today's corporate, non-profit, military, and public...
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13.02.2007
As retailers have become more powerful and global, they have increasingly focused on their own br...
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