Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emer...

This book includes research papers presented at the International Conference on Data Science and ...

This book includes research papers presented at the International Conference on Data Science and ...

Thanks to its ability to innovate, the developed world will always have a distinct advantage over...

When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands - co...

As retailers have become more powerful and global, they have increasingly focused on their own br...

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any co...

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession los...

Brand Breakout sets out a plan for emerging market brands to succeed in international markets and...

By examining these two companies and their business models in depth, Professor Nirmalya Kumar elu...