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18.07.2021This book explores omnichannel fashion and luxury retailing with a particular emphasis on the rol...
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19.07.2022
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the rol...
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23.03.2023
Online brand communities (OBCs) are hugely important in the development of marketing strategy, bu...
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17.04.2024
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the i...
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01.06.2025
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 e...
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30.05.2025
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, t...
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17.04.2025
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the i...
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