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  1. Contemporary Thoughts on Corporate Branding and Corporate Identity Management Contemporary Thoughts on Corporate Branding and Corporate Identity Management

    Contemporary Thoughts on Corporate Branding and Corporate Identity Management

    T. Melewar
    Palgrave MacMillan UK
    23.10.2008

    A new look at the latest thinking and issues in the areas of branding, identity and communication...

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    106,99 €
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  2. Strategic International Marketing Strategic International Marketing

    Strategic International Marketing

    T C Melewar
    Red Globe Press, Bloomsbury Publishing plc
    09.12.2011

    Strategic International Marketing collates the most recent ideas, trends and original research in...

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    76,50 €
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  3. Contemporary Thoughts on Corporate Branding and Corporate Identity Management Contemporary Thoughts on Corporate Branding and Corporate Identity Management

    Contemporary Thoughts on Corporate Branding and Corporate Identity Management

    T. Melewar
    Palgrave MacMillan UK
    23.10.2008

    A new look at the latest thinking and issues in the areas of branding, identity and communication...

    Taschenbuch
    106,99 €
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    Alle Preise inkl. MwSt | Versandkostenfrei
  4. Strategic Brand Management in Higher Education Strategic Brand Management in Higher Education

    Strategic Brand Management in Higher Education

    Bang Nguyen
    Routledge
    30.09.2021

    University branding has increased substantially, due to demands on universities to enrol greater ...

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    Unser bisheriger Preis:ORGPRICE: 65,70 €

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  5. Corporate Branding in Logistics and Transportation Corporate Branding in Logistics and Transportation

    Corporate Branding in Logistics and Transportation

    Nor Aida Abdul Rahman
    Routledge
    05.03.2024

    The academic and scholarly interest in the subject of branding in both the consumer and industria...

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    Unser bisheriger Preis:ORGPRICE: 196,10 €

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  6. Building Corporate Identity, Image and Reputation in the Digital Era Building Corporate Identity, Image and Reputation in the Digital Era

    Building Corporate Identity, Image and Reputation in the Digital Era

    T C Melewar
    Routledge
    09.01.2023

    Brands - corporate, products, service - today are collectively defined by their customers, derivi...

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    Unser bisheriger Preis:ORGPRICE: 65,40 €

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  7. Future Priorities for Design, Branding, Marketing and Retail Future Priorities for Design, Branding, Marketing and Retail

    Future Priorities for Design, Branding, Marketing and Retail

    Charles Dennis
    Emerald Publishing Limited
    13.10.2025

    In recent years there has been a dramatic shift in consumer behaviour, with people becoming incre...

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    99,50 €
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