This book presents contemporary discussions on how consumers think, decide, and act in the digita...

How is qualitative marketing and consumer research conducted today?- What is rigorous research in...

This book critically examines marketization: a phenomenon by which market processes are instituti...

This book critically examines marketization: a phenomenon by which market processes are instituti...

Adult childlikeness is familiar to everyone. However, childlikeness remains a little-studied and ...

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such prec...

The digitalization of payment modes, combined with the development of Blockchain technology, is s...

Early Work: Situations, Symbolism, and Critiquing the Dominant Paradigm presents the foundational...

Consumer Sense of Self and Identity explores how our possessions, purchases, and consumption habi...

Gift-giving, Sharing, and Consumption Holidays explores the social and symbolic dimensions of giv...

Magic and Religion in Consumption Practices uncovers the mystical, spiritual, and ritualistic dim...

An Alternative Approach: Re-enchanting Consumption explores how consumption can be more than rout...

Materialism and Consumer Culture: Questioning What Matters in Life brings together Russell W. Bel...

Globalism and Consumption delves into the complex relationship between globalization and consumer...

Discipline and Liberation in Consumption examines the contrasting forces of control and freedom t...

Historical and Cultural Approaches to Consumption examines how consumption has evolved over time ...

Collecting, Luxury, and the Production of Consumer Desire delves into the psychological, social, ...

Gift-giving, Sharing, and Consumption Holidays explores the social and symbolic dimensions of giv...

Magic and Religion in Consumption Practices uncovers the mystical, spiritual, and ritualistic dim...

An Alternative Approach: Re-enchanting Consumption explores how consumption can be more than rout...

Historical and Cultural App roaches to Consumption

Collecting, Luxury, and the Production of Consumer Desire

Materialism and Consumer Culture

Early Work

Consumer Sense of Self and Identity

Globalism and Consumption delves into the complex relationship between globalization and consumer...

Discipline and Liberation in Consumption examines the contrasting forces of control and freedom t...

The book focuses on emerging digital marketing and consumer culture research directions. It bring...