How is qualitative marketing and consumer research conducted today?- What is rigorous research in...

This book presents contemporary discussions on how consumers think, decide, and act in the digita...

This book critically examines marketization: a phenomenon by which market processes are instituti...

Historical and Cultural Approaches to Consumption examines how consumption has evolved over time ...

Globalism and Consumption delves into the complex relationship between globalization and consumer...

Early Work: Situations, Symbolism, and Critiquing the Dominant Paradigm presents the foundational...

Discipline and Liberation in Consumption examines the contrasting forces of control and freedom t...

Adult childlikeness is familiar to everyone. However, childlikeness remains a little-studied and ...

An Alternative Approach: Re-enchanting Consumption explores how consumption can be more than rout...

Collecting, Luxury, and the Production of Consumer Desire delves into the psychological, social, ...

Magic and Religion in Consumption Practices uncovers the mystical, spiritual, and ritualistic dim...

Early Work

Consumer Sense of Self and Identity explores how our possessions, purchases, and consumption habi...

Historical and Cultural App roaches to Consumption

Materialism and Consumer Culture: Questioning What Matters in Life brings together Russell W. Bel...

Gift-giving, Sharing, and Consumption Holidays explores the social and symbolic dimensions of giv...

Discipline and Liberation in Consumption examines the contrasting forces of control and freedom t...

The book focuses on emerging digital marketing and consumer culture research directions. It bring...

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such prec...

The digitalization of payment modes, combined with the development of Blockchain technology, is s...

Collecting, Luxury, and the Production of Consumer Desire

Consumer Sense of Self and Identity

An Alternative Approach: Re-enchanting Consumption explores how consumption can be more than rout...

Globalism and Consumption delves into the complex relationship between globalization and consumer...

This book critically examines marketization: a phenomenon by which market processes are instituti...

Gift-giving, Sharing, and Consumption Holidays explores the social and symbolic dimensions of giv...

Materialism and Consumer Culture

Magic and Religion in Consumption Practices uncovers the mystical, spiritual, and ritualistic dim...