Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

It has been our endeavour to bring out an abridged version of relationship of serum ADA levels in...

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a...

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual...

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

This new book offers all the authority of Naresh Malhotra s best-selling Marketing Research title...

This book comprises the proceedings of the 3rd International Conference on Computer Vision, High-...

This book comprises the proceedings of the 3rd International Conference on Computer Vision, High-...

Master Service Marketing in Retail & Healthcare!Marketing of Services: Retailing and Health Care ...

¿¿¿¿ The Future of Marketing & Technology-Driven Decision MakingManagement Information Systems, T...

Unravel the complexities of conjoint analysis, multidimensional scaling, and advanced research te...

Consumer Behavior

¿¿¿¿ Understand Global Markets & Cultural Influences on Consumer Behavior!International and Cross...

Understand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Beha...

Research Methodology

Unravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Deci...

Understand Global Markets & Cultural Influences on Consumer Behavior!International and Cross-Cult...

Research Methodology

Marketing Management and Policy

¿¿¿¿ Ethics, Education, and Quality of Life in Business & SocietyEthics, Quality of Life, and Ped...

Master the fundamentals of research design and data analysis with Research Methodology: Research ...

Consumer Behavior

Strategic Marketing Decisions for a Changing Business Landscape!Marketing Management and Policy b...

The Future of Marketing & Technology-Driven Decision MakingManagement Information Systems, Techno...

¿¿¿¿¿ Master Service Marketing in Retail & Healthcare!Marketing of Services: Retailing and Health...

Ethics, Education, and Quality of Life in Business & SocietyEthics, Quality of Life, and Pedagogy...

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual...