We live in a golden age of technological innovation and commercialization, which has enhanced val...

AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersect...

AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersect...

**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Associa...

**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Associa...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...

This book explores how customer service can become the singular competitive differentiator for or...

Pricing is frequently used as a key strategic lever for management to increase profitability. How...

This handbook maps and analyzes cross-sector (public-corporate-social-community-faith) governance...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...

Legend in Marketing: Managerial Marketing - The Early YearsBy Jagdish N. ShethManagerial Marketin...

Legend in Marketing: Relationship MarketingBy Jagdish N. ShethRelationship Marketing highlights t...

Legend in Marketing: Visioning the FutureBy Jagdish N. ShethVisioning the Future is a forward-thi...

Legend in Marketing: Consumer Behavior - Conceptual FoundationsBy Jagdish N. ShethExplore the gro...

Legend in Marketing: Visioning the FutureBy Jagdish N. ShethVisioning the Future is a forward-thi...

Legend in Marketing: International MarketingBy Jagdish N. ShethExplore the global landscape of ma...

Legend in Marketing: Managerial Marketing - Current ThoughtBy Jagdish N. ShethManagerial Marketin...

Legend in Marketing: Organizational Buyer BehaviorBy Jagdish N. ShethOrganizational Buyer Behavio...

Legend in Marketing: Research MethodsBy Jagdish N. ShethResearch Methods is a pivotal addition to...

Legend in Marketing: Research MethodsBy Jagdish N. ShethResearch Methods is a pivotal addition to...

Legend in Marketing: Consumer Behavior - Conceptual FoundationsBy Jagdish N. ShethExplore the gro...

Legend in Marketing: International MarketingBy Jagdish N. ShethExplore the global landscape of ma...

Legend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior: ...

Legend in Marketing: Organizational Buyer BehaviorBy Jagdish N. ShethOrganizational Buyer Behavio...

Legend in Marketing: Managerial Marketing - The Early YearsBy Jagdish N. ShethManagerial Marketin...

Legend in Marketing: Relationship MarketingBy Jagdish N. ShethRelationship Marketing highlights t...

Legend in Marketing: Managerial Marketing - Current ThoughtBy Jagdish N. ShethManagerial Marketin...

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and...

Vocational education and training (VET) are major stepping stones in the development journey of a...

This book explores how customer service can become the singular competitive differentiator for or...

Consumer Behavior

This 'landmark, must-read book' (Tom Peters) shows professionals--from lawyers and sales executiv...