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  1. The Research Contributions of Donald R. Lehmann to Marketing, Volume 6 The Research Contributions of Donald R. Lehmann to Marketing, Volume 6

    The Research Contributions of Donald R. Lehmann to Marketing, Volume 6

    Jacob Goldenberg
    Springer International Publishing AG
    14.08.2026

    The 'Great Thinkers in Marketing' series highlights the significant contributions of the most inf...

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