Substantially revised throughout, the third edition of Political Marketing continues to offer stu...

This book reveals the market research, strategy, branding and communication behind the unpredicta...

As political leaders acknowledge the limits of their power they increasingly integrate constructi...

As political leaders acknowledge the limits of their power they increasingly integrate constructi...

Political Management lays out the core tools to manage government, campaigns and parties. The fir...

The Political Marketing Game identifies what works in political marketing, drawing on 100 intervi...

The Political Marketing Game identifies what works in political marketing, drawing on 100 intervi...

The Political Marketing Game identifies what works in political marketing, drawing on 100 intervi...

This book is the second volume in the Palgrave Studies in Political Marketing and Management seri...

The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and ...

The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and ...

All organisations manage people, and politics is no different. Campaigns, parties, and government...

This book explores the design, execution and impact of political marketing and management in the ...