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  1. Designed to serve as a comprehensive, primary text for research methods courses in advertising an...

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    89,40 €
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  2. 20.09.2023

    This practical and comprehensive text effectively provides advertising account planning principle...

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    Unser bisheriger Preis:ORGPRICE: 78,80 €

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  3. 15.09.2014

    Concise yet comprehensive, this practical guide covers the critical role of the account planner i...

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    87,00 €
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