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15.06.2022Claude Hopkins est un des grands noms de la publicité. Il a transformé ce qui n'était que de la r...
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14.02.2017
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C...
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27.12.2024
'Scientific Advertising' by Claude C. Hopkins, first published in 1923, is a foundational text in...
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27.09.1966
My Life in Advertising and Scientific Advertising
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31.10.2019
A founding father of modern advertising discusses the lure of telling a story, use of headlines a...
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01.02.1966
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C...
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