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  1. Media Analytics Media Analytics

    Media Analytics

    Ann Hollifield
    Routledge
    27.06.2023

    This textbook takes a case study approach to media and audience analytics. Realizing the best way...

    Taschenbuch

    Unser bisheriger Preis:ORGPRICE: 85,90 €

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  2. Media Management Media Management

    Media Management

    Ann Hollifield
    Routledge
    22.08.2015

    Media Management: A Casebook Approach provides a detailed consideration of the manager's role in ...

    Taschenbuch

    Unser bisheriger Preis:ORGPRICE: 128,50 €

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  3. Value-Oriented Media Management Value-Oriented Media Management

    Value-Oriented Media Management

    Klaus-Dieter Altmeppen
    Springer, Palgrave Macmillan
    08.05.2017

    In the light of a rapidly changing media industry with new technologies, actors and advertising m...

    Gebunden
    139,09 €
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  4. Value-Oriented Media Management Value-Oriented Media Management

    Value-Oriented Media Management

    Klaus-Dieter Altmeppen
    Springer, Palgrave Macmillan
    18.07.2018

    In the light of a rapidly changing media industry with new technologies, actors and advertising m...

    Taschenbuch
    139,09 €
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