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  1. Services Marketing Services Marketing

    Services Marketing

    Alan Wilson
    McGraw-Hill Education Ltd
    08.12.2025

    European economies are now dominated by services, and virtually all companies view service as cri...

    Taschenbuch
    68,47 €
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  2. Profiting From Services and Solutions Profiting From Services and Solutions

    Profiting From Services and Solutions

    Valarie A. Zeithaml
    Business Expert Press
    15.08.2014

    Designed for executives of companies that manufacture or sell products and students in an MBA pro...

    Taschenbuch
    22,47 €
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  3. Driving Customer Equity Driving Customer Equity

    Driving Customer Equity

    Roland T. Rust
    01.06.2000

    In their efforts to become more customer-focused, companies everywhere find themselves entangled ...

    Gebunden
    49,50 €
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  4. Services Marketing: Integrating Customer Focus Across the Firm ISE Services Marketing: Integrating Customer Focus Across the Firm ISE

    Services Marketing: Integrating Customer Focus Across the Firm ISE

    Dwayne Gremler
    McGraw-Hill Education
    06.03.2023

    Zeithaml Bitner Gremler, Services Marketing introduces readers to the vital role that services pl...

    Taschenbuch
    71,00 €
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