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  1. Marketing Libraries in a Web 2.0 World Marketing Libraries in a Web 2.0 World

    Marketing Libraries in a Web 2.0 World

    Réjean Savard
    De Gruyter Saur, De Gruyter Saur
    17.05.2011

    Marketing the 21st century library and information organization to its new age customers using We...

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    129,95 €
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  2. The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services

    The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services

    Réjean Savard
    De Gruyter Saur, Mercury Learning and Information
    23.09.2005

    For several years the concept of 'virtual client' or 'virtual customer' has been part of the worl...

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    189,95 €
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  3. Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque

    Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing

    Réjean Savard
    De Gruyter, De Gruyter
    19.12.2001

    No detailed description available for 'Education and Research for Marketing and Quality Managemen...

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    113,95 €
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  4. Managing Technologies and Automated Library Systems in Developing Countries: Open Source vs Commercial Options Managing Technologies and Automated Library Systems in Developing Countries: Open Source vs Commercial Options

    Managing Technologies and Automated Library Systems in Developing Countries: Open Source vs Commercial Options

    Réjean Savard
    De Gruyter Saur, Mercury Learning and Information
    20.05.2008

    The theme of this meeting was the management of technologies in the context of developing countri...

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    133,95 €
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  5. Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l’heure du changement et de la mondialisation Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l’heure du changement et de la mondialisation

    Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l’heur

    Réjean Savard
    De Gruyter Saur, Mercury Learning and Information
    19.11.1999

    No detailed description available for 'Adapting Marketing to Libraries in a Changing and World-wi...

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    109,95 €
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  6. Marketing Library and Information Services: International Perspectives Marketing Library and Information Services: International Perspectives

    Marketing Library and Information Services: International Perspectives

    Christie Koontz
    De Gruyter Saur, De Gruyter
    22.02.2006

    The marketing of library services is an essential agenda item for almost all kinds of libraries a...

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    164,95 €
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