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  1. Marketing Theory Marketing Theory

    Marketing Theory

    Michael J Baker
    SAGE Publications Ltd
    02.06.2016

    Marketing Theory introduces and explains the role of theory in marketing by uncovering its histor...

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    Unser bisheriger Preis:ORGPRICE: 252,20 €

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  2. Improving the Evaluation of Scholarly Work Improving the Evaluation of Scholarly Work

    Improving the Evaluation of Scholarly Work

    Evert Gummesson
    Springer International Publishing, Springer International Publishing
    09.11.2022

    This book aims to stimulate debate in the growing and highly controversial area of measuring scho...

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    160,49 €
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  3. Improving the Evaluation of Scholarly Work Improving the Evaluation of Scholarly Work

    Improving the Evaluation of Scholarly Work

    Evert Gummesson
    Springer International Publishing, Springer Nature Switzerland
    10.11.2023

    This book aims to stimulate debate in the growing and highly controversial area of measuring scho...

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    Unser bisheriger Preis:ORGPRICE: 160,49 €

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  4. Responsible Marketing for Well-being and Society Responsible Marketing for Well-being and Society

    Responsible Marketing for Well-being and Society

    Michael Saren
    Routledge
    09.04.2024

    This book provides an overview of recent and current research which defines and scopes the field ...

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  5. The Marketing Pathfinder The Marketing Pathfinder

    The Marketing Pathfinder

    David W Stewart
    Wiley
    13.10.2014

    Dozens of lively international case studies that help readers put core marketing principles in a ...

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    61,00 €
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