Crossing the Chasm – Den Abgrund überwinden und den Massenmarkt erreichenWarum scheitern so viele...

The bible for bringing cutting-edge products to larger markets-now revised and updated with new i...

The mysterious world of fungi is once again unearthed in this expansive second edition. This text...

In this bold new book, high-tech's best-known strategist makes a seminal contribution to the sear...

A richly crafted tribute to the avant-garde artist and designer Sonia Delaunay, whose boundary-br...

Moore entwirft eine neue Management-Agenda für das Internet-Zeitalter. Ein brillantes Navigations...

Cytochromes c are haemoproteins which carry out electron transfer in a wide variety of biological...

'Eine umsetzbare, revolutionäre Sicht auf das Marktgeschehen.'manager magazin'Das Tornado-Phänome...

Cytochrome c fulfills a central role in biological electron transport. This book draws together i...

This book focuses on the process of commercialisation and innovation management in small firms. A...

This book focuses on the process of commercialisation and innovation management in small firms. A...

A---

The fourth edition of ACSM's Exercise Management for Persons With Chronic Diseases and Disabiliti...

You've read the headlines: industry after industry (airlines, automakers, drug companies, high te...

When wealthy Rowland Mallet first sees a sculpture by Roderick Hudson, he is astounded and pronou...

Il classico del marketing (qui nell¿ultima edizione aggiornata) che ha rivisto in chiave tecnolog...

In Crossing the Chasm, Geoffrey Moore, the world s leading high-tech and communications guru, thr...

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief ...

Dünya capinda milyonlarca okura ulasan Ucurumdan Gecmek, ilk okumanin ardindan bir kenara koyulam...

Edward Stanley, MP and future 14th earl of Derby, wrote this diary as a young man in 1824-25 duri...