Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organi...
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As marketing environment becomes more volatile in recent times, the need for businesses to have a...
Although one perspective depicts young consumers as vulnerable and passive in the marketplace sys...
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This comprehensive textbook explores how technological developments and emerging technologies imp...
Unser bisheriger Preis:ORGPRICE: 69,70 €
This comprehensive textbook explores how technological developments and emerging technologies imp...
Unser bisheriger Preis:ORGPRICE: 230,50 €
This book focuses on exploring the dynamics of brands and branding in relation to individual cons...
In an era of digital transformation, remote work, and mounting psychological strain, this book re...
Unser bisheriger Preis:ORGPRICE: 184,50 €
Contemporary Marketing Practices in Africa: Ethical and Sustainability Perspectives is the second...